In a press release, Netflix announced that they will introduce a double thumbs up button on their platform.
This double thumbs button will be added near to the current thumbs up (single). So there will 3 buttons available for the users to express their preferences (thumbs down, single thumbs-up, and double thumbs up).
This new button was introduced, so that users can express that, they not only liked it but loved the content. Here is what Netflix has to say about this new button:
Consider Double Thumbs Up as a way to fine-tune your recommendations to see even more series or films influenced by what you love. A Thumbs Up still lets us know what you liked, so we use this response to make similar recommendations. But a Double Thumbs Up tells us what you loved and helps us get even more specific with your recommendations. For example, if you loved Bridgerton, you might see even more shows or films starring the cast, or from Shondaland.
This data will help Netflix to fine-tune the recommendation system. If you love some content, then the recommendation system will suggest more content like that to you. This button will enable you to inform Netflix more about your personal taste.
On the other hand from the collected data Netflix can figure out what type of content the viewers are enjoying more, and they can focus on producing that type of content more.
This feature will be released to all Netflix platforms, web, android, iOS, and TV soon.