People in today’s world are extremely concerned about their safety and protection on the internet. Hence, it is important to take a look at all the different options that are available out there. That’s where you will come across Duckduckgo. It can deliver an enhanced protection to you at the time of browsing the internet. 

What exactly is Duckduckgo

Duckduckgo is promoting their search engine as a platform that doesn’t track its users. In other words, Duckduckgo promises that it is not using any cookies in order to follow the users. Therefore, Duckduckgo will never collect any personal information that you use. You can think about using this internet browser for all your needs without keeping a doubt in mind. That’s because it can deliver outstanding performance to you while helping you to ensure your protection. 

The marketing potential of Duckduckgo

If you want to get a better understanding about the marketing potential of Duckduckgo, you need to have a basic idea about what search leakage is. In fact, all the people who use search engines should have a quick idea about what is meant by search leakage. 

When you are using a search engine, every single click that you do would reveal lots of information about you. In other words, search engines are engaged in the process of collecting your information. These pieces of information can be used to determine what kind of a person you are. It can contribute a lot towards their personalization and automation objectives. Information captured by you will not be grabbed by the search engine. Even all the other websites that you visit through the search engine will be able to grab hold of your personal information. Duckduckgo is referring to this phenomenon as search leakage. 

You never want to disclose your personal information to other parties. That’s because it can create a blow on your privacy. You will also have to face a variety of negative consequences due to the above-mentioned reason. 

You should never take search leakage lightly.  That’s because it is revealing a relationship in between your personal information and your search terms. These details can be manipulated in order to get a complete picture of you. That’s why you need to be mindful about search leakage at all times. 

Duckduckgo is marketing their services as an excellent solution available for the people to overcome search leakage. You don’t need to do anything special in order to protect search engine leakage with the help of Duckduckgo. Instead, it can automatically provide assistance to you with refraining from the negative consequences that come along with search engine leakage. You don’t even need to go ahead and enable private browsing mode to get the functionality out of Duckduckgo. You just need to get your hands on Duckduckgo and start using it. 

Duckduckgo has the ability to provide protection to you through re-routing all the clicks. Due to this reason, websites will not be able to access your cookies. They cannot get to know about the search terms that you used on the search engines. In order to do that, it will be introducing an encryption layer. This will be an added layer of security. You will only be able to view encrypted versions of websites with the help of Duckduckgo. 

When you are using Duckduckgo, you will be provided with the chance to use POST requests. These POST requests are in a position to provide you with the chance to stay away from search leaks. 

Along with that, it is also important to have a basic understanding on how Duckduckgo is taking care of your search history. That’s because you don’t want your search engine or websites to get hold of important information to your search history as well. 

Your search history is extremely personal to you. You never want anyone to take a look at your search history. That’s because the search history also contains lots of information that is personal to you. Duckduckgo is following a unique approach at the time of handling your search history as well. The typical search engines are keeping information related to your search history. However, you cannot find Duckduckgo doing that. The typical search engines don’t just keep your search terms in their databases. They are also keeping information related to your exact date and time of the searches, your account information and even your IP addresses. This can increase the risk of exposing your personal information to other parties. 

Duckduckgo is a search engine that focuses more on your privacy. People in today’s world are getting to know about the drawbacks that are linked with the traditional search engines. Along with that, you will be able to focus more on unlocking the internet and using it according to your preferences. The search engines will never look for your information and keep track of your details. Therefore, you will be able to keep the peace of mind and use them at all times. 

Since people are aware about the attempts that are taken by traditional search engines to get hold of your personal information, they are looking forward to go ahead with platforms such as Duckduckgo. This has created an excellent marketing potential for Duckduckgo as well. You will be able to use the service offered by Duckduckgo without keeping a doubt or a second thought in your mind. 

Now you have a clear understanding about Duckduckgo and the marketing potential that it has got. Along with that, you also got a clear picture of the functionality that is delivered by Duckduckgo. With that in mind, you can go ahead and start using Duckduckgo. 

It is the high time for you to think about making a switch in your search engine. Google and Bing are some of the most popular and trusted search engines. However, you shouldn’t think about using Bing or Google to use your search even in private mode. That’s because your search terms will be taken in the HTTP header. When you are visiting a website, your information will be shared with the websites as well as the search engine. 

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