Sony is a multinational company based in Japan. It has got one of the most diversified businesses as well. In fact, the company is offering both professional and personal gaming, electronics, financial and entertainment products or services. You will notice that Sony is the company, which owns the largest music entertainment business that can be found out there in the world. On the other hand, the largest gaming console business comes under Sony as well. On top of that, Sony is a leading manufacturer of high quality electronics products to the market. The company knows how to manufacture the best quality products and cater the needs of people who are in need of them. It has been able to become a leading player in the television and movie entertainment industry because of that.
According to the stats of 2018, Sony is the company, which holds the 97th position among Fortune Global 500 companies. One of the strongest businesses that Sony has as of now is the production of electronic devices. Around that, Sony has been able to develop many other products and services, including networks, video games, motion pictures and music. Therefore, you can even call Sony as one of the most comprehensive entertainment companies that exist out there in the world as well.
It is even possible to find the brand name of Sony under the leading semiconductor sales companies in the world. From the year 2015, Sony was able to become the 5th largest TV manufacturer in the world as well.
History of Sony
Sony was started soon after the end of World War II. In other words, the company started its business operations. By this time, people in Japan were working hard for the development of new companies. It provided a great overall assistance for Sony as well. Therefore, the company could experience a massive success during the initial days.
The company was started by Akio Morita and Masaru Ibuka. They started the company with just 8 employees. They had a working capital of just 190,000 yen at the beginning. The company initially focused on the manufacturing of radio devices. It was possible for the company to capture the market within a short time period with their innovative products offered to the market. Along with that success, Sony ventured to capture international markets as well. They were successful with selling the Sony TR 63 radio to the people who lived in United States. Along with that, people in different parts of the world started getting to know about Sony microelectronics and the products offered under the brand.
The co-founder of Sony, Akio Morita went ahead and found Sony Corporation based in United States as well. It was one of the best decisions taken in history as well. That’s because it provided all the support and assistance needed to take the company to greater heights with ease.
The company has been securing success along with time. This helped the company to venture into new markets as well. However, the company had to go through some struggles during the mid-2000s. In fact, the company was going through back to back financial losses. This is where they thought about venturing into new businesses, such as mobile technology, gaming and imaging technology. It was a right decision taken by Sony at the right time. This decision helped the company to bounce back within a short period of time as well.
Products offered by Sony
Since Sony has a diversified business, you will be able to discover many different business units under the operation. Here is a list of some of the most products offered under those business units. These products will even assist you to get a better understanding about the diversified business model that Sony is leading as of now.
- Audio devices
Sony was the very first company to manufacture a portable music player. Along with that, Sony has been playing an innovative role in the music industry. For example, the company could manufacture lightweight headphones. Even the Sony Ericson mobile phones were able to take the way how people listen to music into greater heights.
- Computing devices
Sony initially launched MSX home computers to the market. Along with that, they also manufactured the NEWS workstations. However, the company took a break from the computing product manufacturing for a certain period of time. However, they were able to come back with the manufacturing of laptops and tablets. You can find how the Xperia brand has taken Sony computing products to better heights.
- Photography and videography
Sony is offering numerous digital camera to the market. They include the point and shoot digital cameras designed for the consumers and the professional Alpha cameras, which are designed for professional photographers. Sony introduced the very first digital camera in the year 1996. Since then, the company has been able to retain a dominating position in the manufacturing of digital cameras for the people in need. Sony also started manufacturing digital single lens reflex cameras in the year 2006. ‘
One of the best-selling products that you can find under Sony brand as of now are the televisions. People in all parts of the world tend to buy Sony televisions because of the high quality experience offered by them. Sony is offering these televisions under Sony Bravia brand. From cathode ray televisions, the company has been able to come on a long journey with the manufacturing of best quality television sets for the people in need. You can find utmost quality in the pictures and sounds offered by Sony televisions available for purchase in the market.
- Healthcare and biotechnology
You can also find how Sony has ventured into the business of biotechnology and healthcare. We will be able to see the major applications of this in the future years. Sony is working hard to further diversity the business in future as well.