OnePlus – Company Overview

OnePlus is a technology company that came to the market during the recent past. However, they are now holding a commanding position in the industry along with all the impressive products and services that they are offering to the market. You can call OnePlus as a smartphone manufacturer in China. This company is based in Shenzhen in Guangdong. 

OnePlus was founded back in the year 2013 by Pete Lau. He is currently working as the CEO of the company. He got the support and assistance of Carl Pei for the starting of business operations at OnePlus. As of now, OnePlus has been able to send out its products officially to 34 different countries out there in the world. 

When you take a look at the product lineup of OnePlus, you will notice that they have released many different smartphones to the market in the recent past. As of now, majority of these phones are owned by Oppo. In fact, Oppo is the only shareholder of OnePlus. It is a subsidiary of BBK Electronica. Even as such, OnePlus is looking forward to maintain its business operations as an independent company and move forward along with time.

History of OnePlus

As mentioned earlier, OnePlus was founded on 16th of December, 2012. Pete Lau, who initiated the business operations of OnePlus as the CEO was formerly working as a Vice President for Oppo. When you take a look at the public records of China, you will notice that Oppo Electronics is the only institutional shareholder of OnePlus. 

Primary objective of OnePlus was to come up with a smartphone, which can offer high-end quality, while retaining a lower price tag. That’s because there was a gap for the development of such a gap out there in the world. OnePlus was able to end up with outstanding results along with the development of that smartphone, which was named as OnePlus One. It became a top-selling product among people who lived in all parts of the world as well.

During this time period, people didn’t want to go ahead and settle down with a low end phone because of their inability to purchase a high end smartphone. That’s where they decided to go ahead and invest money on the development of a phone such as OnePlus One.

OnePlus One was unveiled as the very first smartphone of the company on 23rd of April in the year 2014. Along with that, it wanted to capture market from Google Nexus series. In the year, OnePlus One was introduced to the Indian market via Amazon. Along with that, the brand started penetrating the consumers of India. As of now, most of the customers of OnePlus brand are from India.

Products offered by OnePlus

OnePlus is a company that mainly focuses on the development of smartphones to the market. They are releasing a large number of smartphones for the people who are interested in getting their hands. The very first smartphone of the company, OnePlus One came along with a price tag of just $299 for the 16GB version. There was no possibility for people at that time to purchase any other similar smartphone with similar specifications at such a low price tag. That’s where OnePlus brand became extremely popular. Along with that popularity, lots of people went ahead and started spending their money to purchase what is offered to them under the OnePlus brand. 

Along with the success of very first product, company was motivated to go ahead and launch many other outstanding products to the market. That’s where OnePlus Two was introduced. The second device of the company came to the market on the month of July, 2015. This mobile phone was promoted to the market as a flagship killer. It was able to give a tough competition to the other mobile phones of the same price range. However, consumers could see a clear advantage in going forward with OnePlus Two instead of settling down with any other smartphone. As a result, people started spending their money to buy OnePlus Two.

Popularity for OnePlus smartphones further increased. Along with that, the company went ahead and released many other outstanding smartphones to the market. They include OnePlus X, OnePlus 3, OnePlus 3T, OnePlus 5, OnePlus 5T, OnePlus 6, OnePlus 6T, OnePlus 7, OnePlus 7 Pro and OnePlus 7T. Latest smartphone to be released into the market is known as OnePlus 7T Pro. When you take a look at all these smartphones, you will be able to spot some similarities. In fact, all these smartphones are available for you to purchase at an affordable price tag. Therefore, you don’t need to worry about anything when you are spending your money to buy them. You will be able to get the most for the amount that you spend on the OnePlus smartphones.

OnePlus is not just a smartphone manufacturer. The company recently paid attention towards the development of numerous other products as well. When taking a look at the other products that the company has manufactured in the recent past, you will figure out that wireless earphones have received lots of attention. The very first wireless earphones by OnePlus were launched to the market along with the introduction of OnePlus 6 mobile phone. These earphones have a USB C port. They are in a position to provide you with wireless functionality up to five hours. It will only take 5 minutes to recharge the earphones and get that functionality. These wireless earphones by OnePlus came along with a water resistant and a weather resistant design as well. Hence, people embraced it and purchased it without keeping any doubts in mind.

In the year 2018, OnePlus started manufacturing televisions as well. As of now, OnePlus is working as one of the most prominent Smart TV manufacturers in the world. These televisions come to the market under the brand name OnePlus TV.

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