GoPro – Company Overview

GoPro is a company that has been able to change the way how people go on with their adventures. This is a leading technology company based in the United States of America. GoPro was founded back in the year 2002. Nick Woodman was the founder of GoPro. 

The primary objective of GoPro is to manufacture action cameras and release them into the market so that people who are interested in purchasing them can use it. On the other hand, you will also be able to discover GoPro engaged with the process of developing video editing software and mobile apps on their own as well.

There is a strong relationship between GoPro and adventure sports. That’s the main reason why the brand has developed some dedicated action cameras, which are ideal for the different adventures that people go through. 

History of GoPro

As mentioned earlier, GoPro Company was founded back in the year 2002 by Nick Woodman. He got the inspiration to discover GoPro based on an experience that he got while he was on a surfing trip to Australia. During the surfing trip, Nick Woodman wanted to capture some best quality action photos. However, the amateur photographers in the region were not even able to come closer to it. On the other hand, he was not able to find any camera, which can capture such photos at a reasonable price. As a result, Nick was motivated to create such a camera and release it into the market. That’s how GoPro was born. 

Nick even got the name “GoPro” to his mind while he was surfing with his friends. Along with the motivation, Nick went ahead and started the company.  That’s what you can see in today’s world as a successful company, which focuses on manufacturing the highest quality action cameras to the market. 

It was quite a challenging experience for GoPro to raise the capital needed for the development of GoPro products at the initial stages. Hence, he went ahead and sold bead and shell belts. He had a VW van. He used that van for his business purposes back in the day. Along with time, Nick was able to raise funds. In addition to that, he was able to get some money from the parents, which he could invest in his business. It created a solid foundation for the development of a new company, GoPro. 

Products offered by GoPro

As of now, you will be able to see how GoPro is offering numerous products to the market. It is possible to find excellent variations in these products as well. All the products are available for the people who love to take part in adventures.

When you take a look at the product lineup of GoPro, you will notice that the GoPro HERO action cameras are the most popular offering to the market. They have come through numerous generations in the past. As of now, GoPro is one of the best manufacturers of action cameras in the market.

GoPro HERO was the very first product that the brand released to the market as well. However, it was not able to secure any positive results with it. However, the company kept on improving the GoPro action cameras and introduced numerous innovative features into them. Along with that, the company was able to create the most popular action camera brand in the market.

As of now, GoPro has been able to sell more than 30 million HERO action cameras to people in every corner of the world. It clearly explains the popularity of GoPro products among people who live out there in the world.

Along with HERO action cameras, you will be able to find how GoPro is engaged in the process of manufacturing drones as well. These are high-quality drones and they guarantee to deliver outstanding performance to the users at the end of the day. Therefore, you don’t need to think twice before you get your hands on a GoPro Drone. GoPro is currently engaged in a cold war with DJI for the manufacturing of drones. 

One of the best things about GoPro drones is that they are equipped with 3D technology. Therefore, you will be provided with a unique experience while you are using the drones that are manufactured under the brand.

On the other hand, the GoPro 360 cameras are quite popular as well. These cameras started coming into the market from the year 2017. Since then, they have been one of the highly sought after camera models available in the market as well. The best thing about these cameras offered by GoPro is that they are in a position to capture a 360-degree area. Hence, you will not come across the need to purchase multiple cameras to get your work done.

A large number of accessories are sold with GoPro as well. The three-way mount accessions, chest harness, suction cup, dog harness, flexible clamps, and the surfing mounts are some of the most popular accessories out of them. These accessories are in a position to deliver much-needed assistance to you with getting the most wonderful experience with the GoPro cameras. That’s because you will be able to take your action video recording experiences to the next level with the help of the accessories. You will also find it an easy task to make your life easy with the assistance that you get out of the accessories as well.

The video editing software offered by GoPro has received a lot of attention as well. You will be able to edit camera footage with ease while you are using GoPro. You can simply download the desktop or mobile apps and proceed with editing your videos captured by the GoPro devices. This can add more glamour or color to the videos recorded.

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