Beats Electronics – Company Overview

Beats Electronics is one of the leading companies that manufacture audio products to the market. If you are interested in spending your money to buy the best quality audio products, you need to think about spending your money to buy Beats Electronics. Headquarters of Beats Electronics is located in Culver City located in California. The company was discovered by the popular rapper and music producer named as Dr. Dre. He got into a collaboration along with Jimmy Iovine, who is the co- founder of Interscope Records to manufacture this product. 

Main focus of Beats Electronics is to manufacture speakers and headphones to the market. The original product lineup was manufactured along with a partnership that it had along with Monster Cable Products. Upon the end of the contract along with the company, Beats Electronics wanted to take their productions in-house. In the year 2014, the company was able to venture into the online music industry as well. That’s where they launched Beats Music, which is a subscription based music streaming service.

Back in the year 2011, Beats Electronics was able to accumulate up to 64% of the market share for the headphones that were price above $100 in the market. The products offered by Beats Electronics to the market were relatively expensive. However, people preferred purchasing the best quality products available in the market. Hence, Beats Electronics didn’t come across any issues when it was trying to sell the products to the market.

For a certain period of time, Beats Electronics was owning HTC, which is a smartphone manufacturing company based in Taiwan.  However, they reduced the share percentage by around 25% in the end of 2012. Along with that, the company sold the remaining state in the year 2013 as well. As of now, Beats Electronics is not holding the major share percentage of HTC. 

History of Beats Electronics

Beats Electronics is a relatively new company to the market. The company started its business operations in the year 2006. During this time, Dr. Dre and Iovine came across two major issues within the music industry. The first major issue was the impact created by piracy on the sale of music. On the other hand, they had to deal with the hassle created by low quality headphones that are available in the market as well.

In order to launch the company, Beats Electronics went ahead and partnered along with Monster Cable. Monster Cable has been a company that focuses on audio and video manufacturing company. This company was located in California and Brisbane. They agreed to manufacture the products that are sold under Beats Electronics. 

Upon the development of products, Beats Electronics wanted to enter the market with a massive noise. This is where they got the endorsement by numerous hip hop and pop performers in the market. They were able to contribute heavily towards the development of brand reputation as well. The aggressive marketing campaigns were mainly focusing young adults. The marketing efforts were successful and Beats Electronics was able to promote their products to the market with minimum hassle.

Products offered by Beats Electronics

You can find how Beats Electronics is offering a large number of high quality products to the market. The original product line offered by Beats Electronics was Beats by Dre headphones. You were able to see how Beats Electronics promoted the benefits that come along with their products. As a result, people were convinced to spend their money and invest on the products offered by Beats Electronics. They promoted these products as unique ones in the market. Hence, artists and all the people who used the products were able to get a unique experience while listening to the products that were available in the market.

Here are the most prominent products that are offered by the market out there.

  • Beats Solo Pro 

The Beats Solo Pro was initially introduced as on the ear headphones. On the other hand, they were able to manufacture Power Beats pro true wireless earphones as well. It was a part of the new generation products that were offered by Apple. Moreover, there are numerous on-ear headphones available in the market. On the other hand, these headphones were available with active noise cancellation capabilities.

  • Beats Solo 3 Wireless headphones

Among the best wireless headphones available in the market to purchase, Beats Solo 3 is one of the most prominent products available in the market to purchase. Battery life was a major concern for the people who purchased wireless headphones. However, Beats Solo 3 wireless headphones were able to deliver a battery life of around 40 hours to the people along with a single charge. 

  • Beats Studio 3 Wireless headphones

Beats Studio 3 wireless headphones are one of the most high end wireless headphones available in the market to purchase. These headphones are delivering a battery life of around 40 hours. The battery life of these headphones are decent and you will be able to get excellent noise cancelling capabilities. You can find the Apple W1 chip inside these headphones. Therefore, you can get a superior quality with the help of them.

  • Earbuds 

Beats Electronics recently launched Earbuds to the market as well. They were launched to the customers on 2017 and received a lot of attention within a short period of time. Along with the success that these products received, Powerbeats Pro was introduced as well.

Beats Audio is one of the audio technology manufacturers that you can find out there in the market. You can find them offering assistance with audio technology to numerous companies that exist out there in the world. You will be able to see how HP, HTC and many other prominent brands are working along with the products offered by Beats Electronics. 

  • Beats Music 

Beats Music is a music streaming platform. It can help people to stream music with minimum hassle. It provides protection against music piracy as well.

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